AFFF & PFAS Lawsuit Lead Generation for Law Firms

AFFF Lawsuits: A Growing Mass Tort Opportunity

The national firefighting foam (AFFF) litigation represents one of the largest mass tort opportunities in 2025. With over 8,430 pending cases in the multidistrict litigation (MDL) and settlement expectations for early 2025, law firms need a reliable source of qualified plaintiffs now.

AFFF contains per- and polyfluoroalkyl substances (PFAS) that have been linked to serious health conditions including kidney cancer, testicular cancer, thyroid disease, and ulcerative colitis. The EPA has established the first-ever nationwide drinking water standards for PFAS, confirming the serious health risks of these "forever chemicals."

8,430+ Active Cases

The AFFF MDL in South Carolina continues to grow, with hundreds of new cases filed monthly as settlement talks progress.

Major Defendants

Lawsuits target manufacturers including 3M, DuPont, Chemours, Tyco, and others who produced PFAS-containing firefighting foam.

Serious Health Impacts

Scientific evidence links AFFF exposure to kidney cancer, testicular cancer, thyroid disease, ulcerative colitis, and other conditions.

Understanding PFAS: The "Forever Chemicals"

PFAS (per- and polyfluoroalkyl substances) are a group of man-made chemicals used since the 1940s. Their persistence in the environment and body has earned them the nickname "forever chemicals."

PFAS Health Risks

Likely carcinogens linked to kidney/testicular cancer, thyroid disease, liver damage, decreased fertility, high cholesterol, obesity, hormone suppression, and immune effects.

EPA Regulations

In 2023, the EPA proposed the first national drinking water standard for six PFAS compounds, setting the PFOA/PFOS MCL at 4.0 parts per trillion due to serious health risks.

AFFF and PFAS Connection

Aqueous Film Forming Foam (AFFF) contains high PFAS concentrations. Its use contaminates soil, groundwater, and drinking water, posing long-lasting hazards.

Contamination Sites

PFAS contamination is prevalent near military bases, airports, training facilities, and industrial sites. The DoD identified 700+ contaminated military installations.

OmniConflux Lead Generation Solution

Our proprietary Domain/URL Keyword Intent Search technology identifies and targets potential AFFF claimants with unprecedented precision.

Keyword-to-Domain Mapping

We identify what Domain/URL & Keywords your potential clients are actively searching, including competitor websites and AFFF-related terms.

Identity Resolution

Our system connects online behavior to real individuals, providing you with verified contact information for high-intent prospects.

Multi-Channel Marketing

Reach potential claimants through coordinated campaigns across email, social media, and direct mail for maximum conversion.

Exclusive Targeting

Access to military personnel, firefighters, and residents near contamination sites who meet specific exposure criteria for stronger cases.

Who This Is For

Our AFFF lead generation services are specifically designed for legal professionals seeking qualified plaintiffs for firefighting foam litigation.

Mass Tort Law Firms

Established firms looking to expand their AFFF caseload with pre-qualified leads that meet specific criteria for stronger cases.

Class Action Teams

Legal teams specializing in class action lawsuits who need a steady pipeline of qualified plaintiffs for AFFF and PFAS litigation.

Mass Tort Marketers

Marketing professionals working with law firms who need reliable sources of qualified AFFF leads to meet client acquisition goals.

Personal Injury Firms

PI firms expanding into mass torts who want to capitalize on the AFFF litigation opportunity before settlements are reached.

Services We Provide

Comprehensive lead generation and marketing solutions tailored specifically for AFFF and PFAS litigation.

AFFF Class Action Lead Acquisition

Targeted lead generation focused on individuals with documented exposure to AFFF and qualifying health conditions. We provide complete contact information and preliminary case details.

Mass Tort Marketing Programs

End-to-end marketing campaigns designed to identify, engage, and convert potential AFFF plaintiffs through multiple channels with trackable results.

Full-Funnel Digital Strategy

Comprehensive digital marketing approach that targets potential claimants at every stage of awareness, from initial research to case submission.

AFFF Digital Domain Targeting Services

Our advanced Domain/URL + Keyword Intent Mapping technology identifies and connects you with qualified AFFF claimants with unprecedented precision.

OmniConflux’s proprietary MapDUKT technology goes beyond traditional digital marketing by identifying not just what device is clicking on keywords, but who is behind those searches. This next innovation in intent marketing delivers hyper-targeted leads based on actual consumer behavior.

Domain/URL + Keyword Intent Mapping

We identify what domains and keywords your potential claimants are actively searching, providing valuable insight into consumer intent and enabling precise targeting of individuals researching AFFF-related health issues.

Identity-Based Targeting

Our technology connects search behavior to real identities, providing comprehensive data including email hash, IP address, location, device type, and demographic information for complete profile mapping.

Military & First Responder Geo-Fencing

Precision geo-targeting of 110+ military bases, fire stations, and other locations with known AFFF usage, combined with our database of 40+ million military personnel and first responders.

MapDUKT Behavioral Models

Our proprietary MapDUKT process analyzes intent search signals to extract the "why" and "when" of consumer searches, creating sophisticated behavioral models that identify potential claimants at the perfect moment.

Omni-Channel Activation

Execute personalized campaigns across digital, email, social, and direct mail channels with pinpoint accuracy, knowing exactly who you’re targeting based on their actual search behavior and health profile.

Benefits of Our Platform

Our hyper-targeted approach delivers superior results for law firms seeking qualified AFFF plaintiffs.

Targeted Demographics

Precision targeting of veterans, firefighters, military personnel, and residents near contamination sites.

IP & Address Targeting

Identify potential claimants by IP address, physical location, and proximity to known contamination areas.

Intent-Based Identification

Capture prospects actively researching AFFF lawsuits, symptoms, or related health conditions.

Exclusive Leads

Option for territory exclusivity and lead protection to maximize your firm’s conversion potential.

Frequently Asked Questions

What is the source of your AFFF lead data?

Our leads come from multiple proprietary sources, including our Domain/URL Keyword Intent Search technology that identifies individuals actively researching AFFF lawsuits or related health conditions. We also utilize demographic targeting to identify military personnel, firefighters, and residents near known contamination sites. All leads are verified through our multi-step validation process to ensure quality.

Are leads exclusive to my firm?

We offer both exclusive and non-exclusive lead options. Exclusive leads are guaranteed to be provided only to your firm, while non-exclusive leads may be shared with a limited number of firms. Exclusive leads are priced at a premium but offer higher conversion potential. We can also arrange territory exclusivity for firms wanting to dominate specific geographic regions.

How are leads verified for quality?

Each lead undergoes a rigorous verification process that includes: 1) Confirmation of AFFF exposure through employment history, location data, or self-reporting; 2) Verification of qualifying health conditions through medical questionnaires; 3) Contact information validation; 4) Duplicate checking against our database; and 5) Preliminary statute of limitations screening. We also offer custom screening criteria based on your firm's specific requirements.

What is the pricing structure?

Our pricing varies based on lead exclusivity, volume, and qualification criteria. We offer several models including per-lead pricing, monthly retainer packages with guaranteed lead volumes, and performance-based arrangements. AFFF leads typically range from $200-$500 per lead depending on the specifics of the case and exclusivity level. We're happy to discuss custom pricing structures based on your firm's needs and budget.

What conversion rates can we expect?

While conversion rates vary based on your firm's intake process and follow-up procedures, our AFFF leads typically convert at 15-25% for retained clients. This is significantly higher than industry averages due to our rigorous pre-qualification process. We also provide best practices for lead handling and follow-up to maximize your conversion rates. For firms using our full-service marketing programs, we've seen conversion rates as high as 30-35%.

How quickly can we start receiving leads?

Once your account is set up, you can begin receiving leads within 24-48 hours. The initial setup process typically takes 1-2 business days, during which we'll work with you to define your specific criteria, lead volume requirements, and delivery preferences. For custom campaigns or firms requiring high volumes, we recommend a 7-day ramp-up period to ensure consistent quality and delivery.

Ready to Secure High-Quality AFFF Plaintiffs?

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